Published on October 10th, 2014 | by Alan Cross1
Katy Perry Buys the Super Bowl Halftime Show. Maybe.
Earlier this year, we heard how the NFL not only didn’t pay halftime performers at the Super Bowl, but they were also seriously considering charging acts for the privilege. Why? Because the exposure–100 million+ viewers–was worth so much in future music sales, ticket sales and merchandise. Why shouldn’t the act play for what is arguably the biggest annual stage in music?
With that backdrop, we now hear that Katy Perry will get her 12 minutes in the middle of Super Bowl 50 in San Francisco, beating out (allegedly) Coldplay and Rihanna.
So did Kay Perry pay? The NFL isn’t saying.