Kids, tweens, and teens are still REALLY into music.

October 30, 2019 Alan Cross 0 Comments 0 min read

A company called Common Sense Media went deep with Americans between the ages of 8 and 18 to learn more about their media consumption habits.

Ignore for a moment that the average 13-18 year-old spends seven hours and 22 minutes staring at a screen for entertainment every single day and instead focus on music.

82% of teens say they listen to music every day. That’s up from 47% for tweens.
73% of girls 8-18 list music as their favourite media activity while boys clocked in at 59%. Boys would rather spend time with online videos (67%).
The average amount of time teens spend listening to music every day is two hours and five years.
Favourite device for music? Smartphones. Teens spend 1 hour and 11 music listening to music on their phones every day.
Traditional radio? It gets about 24 minutes a day from teens.

Read the whole report here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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