Kim Dotcom’s New Opportunity for Musicians

Kim Dotcom, the guy the US tried to take down over the copyright infringement that they say his Megaupload perpetrated, has been working on a number of other projects including something called Baboom.  Wired UK asked him about it.

How’s your browser-based music service, Baboom going?  
Great. That’s something I’m very passionate about it. I’ve been working on it for 3.5 years (with some interruptions after the raid) and we have a team of 22 people in Portugal developing the site. We are making an iTunes-Spotify hybrid competitor which allows artists to sell direct to their fanbase and keep 90 percent of sales. On top of that we’ll be the first site that offers a solution for artists to make money even when we offer music for free.

How?
Baboom users can install a little plugin that replaces the ads you’d normally see on the internet with ones that we control through our ad network. Just as advertisers go to AdWords to buy ads from Google for certain search terms, they’ll be able to come to us and buy these ads at half the price and still have ads shown against the same keywords. And 100 percent of the money is credited to the user, who can spend it on music. It’s basically rewarding the user for the ad impressions that they are exposed to every day. We estimate that users will be able to buy around ten additional albums each year without charge.

Do users get to give artists as much or as little as they want?
No. Artists choose the price point, not the user. The user just surfs the internet as they normally would.

Oh, and Dotcom is into making music himself.  See?

Billboard has more here.

Juliette Jagger

Juliette Jagger is a Canadian music journalist. She is on Twitter @juliettejagger.

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