KISS Knows How to Market VIP Packages

If you’re a hardcore KISS fan and you have a lot of dollars to give Gene and Paul, you’ll at least get something in return.  Check out their current VIP ticket program–which, by the way, has been incredibly successful with many stops on the Monster tour sold out.

So how much is the Ultimate package?  If you’re thinking of buying one for the show at the Molson Amphitheatre in Toronto July 26, the price is $1,250.  The VIP Tour Package, it’s $325.

Here’s an interesting take on what KISS is doing from radio consultant Fred Jacobs. He believes that we can all learn something from the band.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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