Music News

Korn has a new deal with Adidas that was announced in a flashy way

Adidas was the first shoe manufacturer to make a deal with a musical artist when they hooked up with Run-DMC in the 1980s. Fast-forward nearly 40 years and the company is now in bed with Korn. Here’s how they announced that collaboration.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39853 posts and counting. See all posts by Alan Cross

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