Lady Gaga is personally delivering physical copies of her new album in a truck.
After a delay of about six weeks, Lady Gaga’s Chromatica album, her first new record in four years, will be available tomorrow. But in the age of COVID-19, it’s been hard to get physical copies to retailers. So Gaga took matters into her own hands.
Gaga got a truck, loaded it up with albums, donned a facemask and started making deliveries herself.
Delivering #Chromatica myself to every retailer around the world… in Chromatica time and distance do not exist 🤪 https://t.co/4Kko04hk4v pic.twitter.com/vKEpyxLcBg
— Lady Gaga (@ladygaga) May 27, 2020
No, Gaga doesn’t have a drivers license for a truck that size, but I’m sure she can find someone to get behind the wheel.
Meanwhile, in another COVID-19 marketing ploy, she and Ariana Grande made an appearance on The Weather Channel.
We'd rather be dry, but at least we have @ladygaga and @ArianaGrande bringing us the #RainOnMe forecast! ☔ pic.twitter.com/76nvucUzBH
— The Weather Channel (@weatherchannel) May 27, 2020