Lady Gaga is personally delivering physical copies of her new album in a truck.

After a delay of about six weeks, Lady Gaga’s Chromatica album, her first new record in four years, will be available tomorrow. But in the age of COVID-19, it’s been hard to get physical copies to retailers. So Gaga took matters into her own hands.

Gaga got a truck, loaded it up with albums, donned a facemask and started making deliveries herself.

No, Gaga doesn’t have a drivers license for a truck that size, but I’m sure she can find someone to get behind the wheel.

Meanwhile, in another COVID-19 marketing ploy, she and Ariana Grande made an appearance on The Weather Channel.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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