Lemmy, Jack-and-Coke and Milk. Wait–What?

Before Lemmy died of cancer just after Christmas, he filmed a TV commercial for milk. Yes, milk.

Created by a marketing agency called Hasan & Partners, they thought it having Lemmy in a milk commercial for a Finnish brand would make for an interesting juxtaposition. No kidding. But when he died, they turn it into a tribute. It’s quite brilliant.

“I don’t drink milk, and never will. You asshole.”

All Motorhead fans know that Lenny’s beverage of choice was Jack Daniels and Coke. There’s now a move to get the whole world to refer to a JD&C as a “Lemmy.” If organizers of this petition are successful, all you’ll have to do in the future is go into a bar and same “Gimme a Lemmy.”

Below is where you’ll see the stream for Lemmy’s memorial service tomorrow (January 9).



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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