Before Lemmy died of cancer just after Christmas, he filmed a TV commercial for milk. Yes, milk.
Created by a marketing agency called Hasan & Partners, they thought it having Lemmy in a milk commercial for a Finnish brand would make for an interesting juxtaposition. No kidding. But when he died, they turn it into a tribute. It’s quite brilliant.
“I don’t drink milk, and never will. You asshole.”
All Motorhead fans know that Lenny’s beverage of choice was Jack Daniels and Coke. There’s now a move to get the whole world to refer to a JD&C as a “Lemmy.” If organizers of this petition are successful, all you’ll have to do in the future is go into a bar and same “Gimme a Lemmy.”
Below is where you’ll see the stream for Lemmy’s memorial service tomorrow (January 9).