Lenny Kravitz Now Shilling Sushi

It used to be that when celebrities wanted to make some extra mega-dollars, they went to Japan to make a TV commercial.  There they could shill a product and not face cries of “Sellout!” back home.  

Harrison Ford, for example, was featured in a ton of commercials for Kirin beer–and almost none of his English speaking fans knew.

That, however, was in the age before YouTube.  Now no one can hide.

But then again, the whole concept of “selling out” doesn’t carry the stigma it once was.  In this age of declining music sales (or at least revenue from declining music sales), everyone is getting into the licensing/endorsement game–even artists with a catalogue of platinum albums.

Lenny Kravitz is among that number.  He’s now involved in a campaign for a chain of European restaurants called Sushi Shop.  USA Today has the story of how it all came together.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Lenny Kravitz Now Shilling Sushi

  • July 11, 2012 at 8:37 am
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    Harrison Ford, for example, was featured in a ton of commercials for Kirin beer–and almost none of his English speaking fans knew.

    Reply

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