If you’re listener to Spotify’s playlists, you’re inevitably served up music from an artist you don’t like or detest on moral/ethical reasons (e.g. R Kelly and Chris Brown).
Spotify tried to respond to public pressure by removing artists accused of bad/illegal/immoral reasons under its now-aborted “hateful content” policies (cf. XXXTentacion) but that resulted in (a) accusations of censorship; and (b) an increase in streams of those controversial artists.
The solution seems to be rather than de-listing an artist from playlists or the entire platform to instead allow individual users to make their own decisions about who to filter out.
A new feature is being tested out with a select group of users. The new tool lets users block music from any music from any artist you don’t like through the Spotify universe. It will filter out those artists from automatically curated playlists (like Discover Weekly or Rap Caviar), charts, radio stations–even your own personal library.
Don’t want any R Kelly or Chris Brown? Tired of Ed Sheeran and Justin Bieber? Just enter them into the “don’t play this artist” feature and you’ll be Kelly- Brown- Sheeran- Bieber-free.
Spotify hasn’t said anything official about this feature yet, but like I said, it has been spotted in the wild with certain users. We’ll see if the company rolls it out to everyone.
(Via Tech Radar)