How Do You Listen to Music? It Depends on How Old You Are
A new study by Morning Consult reveals some interesting data on the music consumption habits of Americans. The topline result is that methods of consumption differ with age. And although I have no data about how Canadians listen to music, you’d have to think that they’re not far off.
The typical American between 18 and 29 get their music this way:
- Pandora – 28%
- Spotify – 23%
- AM/FM Radio – 14%
- Purchased Music – 11%
- Apple Music – 7%
- Google Play – 5%
- iHeartRadio – 4%
- Amazon Prime – 4%
- Tidal – 1%
Notice that CDs (or any purchased music, including iTunes) are nowhere on the list. For this age group, streaming is king. Now let’s skip to the 55-64 group.
- AM/FM Radio – 49%
- Purchased Music – 18%
- Pandora – 13%
- Amazon Prime – 4%
- Google Play – 3%
- Spotify – 2%
- iHeart Radio – 2%
- Apple Music – 1%
- Tidal – 0%
Note that Canadians don’t have access to Pandora and we’ve only Spotify for a couple of years, so I’d guess that the use of radio runs somewhat higher.
For more analysis, go to Vintage Vinyl News.