When I buy something on credit, I feel guilt. Maybe what I need is a happy tune to play as I enter my PIN.
Mastercard spent the last two years creating the “Mastercard Melody,” a musical signature that plays from point-of-sale card readers. Think of it as the opening flourish for Windows or Apple’s chime–except that each time you hear it, you’r creating debt.
It’s a short little ditty, but putting something like this together is very, very difficult. The goal was to find something subtle,
“We want you to feel comforted,” says Raja Rajamannar, the chief marketing officer for Mastercard.
The company consulted musicologists and nearly four dozen recording artists, including Mike Shinoda of Linkin Park. How much of his input made the cut? Uncertain, but he was consulted.