Listen to Linkin Park (sort of) as you rack up the balance on your Mastercard

When I buy something on credit, I feel guilt. Maybe what I need is a happy tune to play as I enter my PIN.

Mastercard spent the last two years creating the “Mastercard Melody,” a musical signature that plays from point-of-sale card readers. Think of it as the opening flourish for Windows or Apple’s chime–except that each time you hear it, you’r creating debt.

It’s a short little ditty, but putting something like this together is very, very difficult. The goal was to find something subtle, noninstrusive, memorable but neutral. And it has to work in countries and cultures around the planet

“We want you to feel comforted,” says Raja Rajamannar, the chief marketing officer for Mastercard.

The company consulted musicologists and nearly four dozen recording artists, including Mike Shinoda of Linkin Park. How much of his input made the cut? Uncertain, but he was consulted.

More here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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