Live Nation and Snapchat want to bring augmented reality to concerts

The marriage of live music and technology has really been given a boost since the pandemic. The latest development involves a new multi-year partnership between Live Nation and Snapchat. The company says the Snapchat deal will “elevate performances beyond stages and screens” using some sort of augmented reality (AR).

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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