Live Nation introduces “digital ticket stubs” NFTs

As the live event industry moves more and more towards digital tickets, I’ve heard many complaints from old-schoolers who have spent many years collecting ticket stubs to the shows and events they’ve attended. No more paper tickets mean no more ticket stub mementos.

I get it. I’ve got a shoebox full of them dating back decades. And for some reason, I still have a stub for a Dallas Cowboys game in my wallet. It’s been there since December 26, 1977.

I’ve also had a few calls with entrepreneurs with ideas for replicating the paper ticket in the era of digital. All their ideas sounded good until this morning (November 1) when I learned that Live Nation is now selling digital “ticket stubs” as NFTs. These are the equivalent of the torn bit of cardstock you’d retain after being admitted to a show.

Live Nation calls them “Live STubs” and will make their debut with a Swedish House Mafia tour of the US.

So what are they exactly? The concept is that every fan who buys a ticket to a Live Nation show will get a free NFT that includes all the details about their seat. You can then show them off on social media–but you’ll also be able to give them as a gift, trade them with other collectors, and even resell them (on Live Nation’s special site, of course.)

Live Nation also left it open for artists to provide “special experiences and rewards” with these NFTs.

Read more here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.