Look at the Growth of Smartphones. What Does This Mean for Music and Radio?

Statista has another great infographic outlining the stratospheric growth of smartphone use.

Infographic: Global Smartphone Traffic to Increase Tenfold by 2019 | Statista

You will find more statistics at Statista

If you have a smartphone (and if you don’t, you’d better get with the herd), you’ll know that you’re carrying a computer around with you, the equivalent of a Star Trek tricorder.

Think about the many different ways you use it.  Now think about how you use your smartphone to listen to music. MP3s. Apps, Streaming music services.Now things about how radio–traditional over-the-air broadcast radio–fits in.  Interesting, no?

Make no mistake: traditional terrestrial radio is still doing very, very well and reaches billions of people a day. But we are seeing a technological shift when it comes to the access of music and information. Those in the business who ignore the rise of the smartphone and its impact on their business will soon be very, very sorry.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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