Music Industry

Look Out Spotify. Here Comes Facebook.

Facebook makes no secret that they want to get deep–very deep–into music as part of their growth strategy. Square in its sights are Spotify, YouTube and Apple. The latest comes from Music Business Worldwide.

The prospect of Facebook taking on the likes of Spotify and YouTube in the world of music streaming is no longer a matter of ‘if’ – it’s a matter of ‘when’.

Last month, MBW revealed that the social media giant was hiring for a Legal Director of Music Licensing, based at its HQ in Menlo Park, California.

This individual would, we learned, be working closely with Tamara Hrivnak – Facebook’s new global music strategy boss, and a well-respected exec with history at YouTube and Warner Music Group.

Today, MBW has discovered that Facebook is now recruiting for no less than three new senior music-focused roles at its US head office.

These include a Label Music Business Development Lead, who will be tasked with ‘leading Facebook’s strategy and negotiations’ with music labels throughout the world, as well as ‘collaborating with our product and media partnerships teams to ensure a coordinated and best-in-class licensing structure’.

This could be a big deal. Read on.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38035 posts and counting. See all posts by Alan Cross

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