With Apple’s World Wide Developer Conference coming up in San Francisco next week, the speculation freak-outs are coming to a peak. What surprises and announcements will the company have? And more specifically, what’s the deal with Apple’s streaming music service?
Let’s start with that. It’s wildly believed that Apple will have plenty of news about their new streaming service. Rumours have it costing $10 a month for unlimited music just like all Rdio, Spotify and the others. But its free tier will be different: ad-supported radio run by human DJs. Interesting.
At this point, though, Apple hasn’t got all the deals they want with record labels–including Sony, Universal and Warner, which is, um, worrying. They’re scrambling to have something in place by next week, but if it doesn’t happen, well…
It’s the DJ thing that has me intrigued. After all, Apple did sign up the BBC’s Zane Lowe is and is working on deals with guys like Drake. They need to differentiate the Apple service somehow and at this point, none of the other services have this kind of DJ feature. It would be brand new.
Oh, wait. Hang on. We already have something like that. It’s called “radio.”