Looking for a job in the music industry in the near future? You’d better know something about AI.
[This was my weekly column for GlobalNews.ca. – AC]
When the internet first came along, many businesses thought it was a fad, and websites could be built and maintained on a part-time basis by some geeky kid already on staff. However, as the years passed, it became evident that the internet was here to stay and that to compete in the new world, companies needed a dedicated webmaster. Or two. Or three. Or more.
A similar phenomenon later occurred with social media. Facebook? What’s that? Twitter? Never heard of it. But as social media platforms gained traction, businesses realized that they needed a social media manager, complete with supporting staff.
Today’s paradigm-shifting technology is artificial intelligence, something that’s iterating and becoming more powerful practically on an hourly basis. Companies are now investing heavily in AI, and not just in people who can write a good prompt. AI departments are sprouting up everywhere. This tech is in the process of changing everything.
Last week’s column focused on the things I miss about the old (i.e., pre-2000) music industry. Now let’s give some equal time to the future.
After a rough decade of trying to adapt to the realities of the digital world in the 21st century, the music industry is evolving at an accelerating rate, embracing new AI technologies and practices. This includes the creation (or potential creation) of jobs that didn’t exist even five years ago. Let’s speculate wildly, shall we?
