If you’re contemplating a career change, Nerf–the Hasbro company that makes all the Nerf toys–has created a new position they call Chief TikTok Officer. the successful applicant for this three-month US$30,000 job will be responsible for advising Nerf on how to best use TikTok to promote their stuff.
Yes, it’s a marketing ploy. But the job is being advertised on the company’s site. I quote:
Primary Duties and Responsibilities
In partnership with the Nerf Global Marketing Team and partners, you will:
- Create content for the @nerf TikTok handle, resulting in 10-12 approved Nerf-related TikTok videos for the @nerf handle per month. You are free to repost the content to your own handle after it has gone live on the @Nerf handle.
- Meet weekly with the Nerf Global Marketing team to ideate on the hottest trends in the TikTok space.
- Leverage creative thinking and consumer insights to better connect Nerf activities on TikTok to consumer behaviors and trends.
(Via The Verge)