Music News

Looking for a new job? How about “Chief TikTok Officer?”

If you’re contemplating a career change, Nerf–the Hasbro company that makes all the Nerf toys–has created a new position they call Chief TikTok Officer. the successful applicant for this three-month US$30,000 job will be responsible for advising Nerf on how to best use TikTok to promote their stuff.

Yes, it’s a marketing ploy. But the job is being advertised on the company’s site. I quote:

Primary Duties and Responsibilities 
In partnership with the Nerf Global Marketing Team and partners, you will: 

  • Create content for the @nerf TikTok handle, resulting in 10-12 approved Nerf-related TikTok videos for the @nerf handle per month. You are free to repost the content to your own handle after it has gone live on the @Nerf handle.
  • Meet weekly with the Nerf Global Marketing team to ideate on the hottest trends in the TikTok space. 
  • Leverage creative thinking and consumer insights to better connect Nerf activities on TikTok to consumer behaviors and trends.  

(Via The Verge)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38420 posts and counting. See all posts by Alan Cross

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