At the 2013 Music Matters conference in Singapore, I saw a fantastic session by Ralph Murphy on songwriting. One of the more interesting things he brought up was “playing the pronoun card,” which means liberal use of the word “you” and “I” in your lyrics. Why? Because those sorts of sentiments play very, very well with audiences.
If you’re a songwriter, you need to buy this book. Now.
I was reminded of Ralph’s talk when I saw this analysis of boy band lyrics from the 1990s at FiveThirtyEight.com. Turns out that the boy band puppeteers knew a lot about the pronoun card.
Read more here.