I do NOT get it. Yet some people think that resurrecting the cassette is a brilliant idea. From Noisey/Vice.
Cassettes create a dividing line among music collectors. Some have a cultish love for the nostalgic appeal of physically sliding them into a tapedeck and hearing the clicking sound that comes with pushing down on the big play button. Others fail to see the point of keeping alive an otherwise obsolete format. But really, in a digital age where everything is instantly downloadable or streamable, does producing cassettes make any less sense than producing vinyl records, which saw a sales spike of 52 percent last year?
Which ever side you fall on that line, it’s undeniable that cassettes are having something of a comeback, or at bare minimum, they’ve become a fad. Cassettes are more commonplace on bands’ merch tables, labels like Burger Records are seemingly thriving with cassette releases, and there’s even a Cassette Store Day celebrating cassette culture.
Ian Graham is one of those people of the opinion that cassette culture deserves a rewind.