Has the Majority of Music Listening Gone Mobile?
How do you listen to music most often? The radio? A stereo? Your computer? If you said anything other than “my phone,” then you’re in the minority.
PayPal did a survey of digital music consumption–10,000 people, so we’re talking a good sample size–and found that 86% of respondents did most of the music on the go. From RAIN:
According to the results, 86% of music consumers listen on their smartphones, making it the top hardware choice for listening. Women’s mobile listening share was larger than men’s, with 90%. PCs were the listening source for just 18% of women and 48% of men.
Downloads still held a strong share, with 70% of older listeners and 60% of millennials taking that route. Paid streaming had a 51% share among older listeners and 63% for millennials.
More details and a nice pie chart here.