Has the Majority of Music Listening Gone Mobile?

How do you listen to music most often? The radio? A stereo? Your computer? If you said anything other than “my phone,” then you’re in the minority.

PayPal did a survey of digital music consumption–10,000 people, so we’re talking a good sample size–and found that 86% of respondents did most of the music on the go. From RAIN:

According to the results, 86% of music consumers listen on their smartphones, making it the top hardware choice for listening. Women’s mobile listening share was larger than men’s, with 90%. PCs were the listening source for just 18% of women and 48% of men.

Downloads still held a strong share, with 70% of older listeners and 60% of millennials taking that route. Paid streaming had a 51% share among older listeners and 63% for millennials.

More details and a nice pie chart here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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