Making Money from Music Online (Hint: Learn to Love iTunes)

A primer on the subject from The Atlantic:

Talking about how he makes money, the independent musician Jonathan Coulton has compared his business to a “special engineered cow who eats music and poops money.” Coulton doesn’t have any idea what happens inside the cow’s gut, but that’s okay. Money comes out the business end.

And that’s how it is for most online musicians, or artists generally, in today’s digital economy. If they’re lucky enough to make money, they may not heavily analyze the particulars. They feed the cow music, and out comes the money.

So it’s rare that we, as consumers or fans or fellow artists, get the ability to see exactly how successful makers support themselves: to look at the source of their earnings, and to glance up into the cow’s — well, I’ll cut this metaphor now.

Read the rest here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37434 posts and counting. See all posts by Alan Cross

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