In all the hoopla, arguing, and misinformation about Bill C-10, which seeks to modernize much of broadcasting in this country, is the debate about protecting and promoting Canadian content online as it is for traditional broadcasters. One area which is of great concern are streaming music services, none of which are headquartered in this country. All the money we pay to Spotify, Apple Music, and all the rest of them, exits the country. And none of these services don’t even pay sales tax on subscriptions.
Maybe what we need is a Canadian-based all-Canadian streaming service outside the CBC. This is the concept behind a project by ICEBOX Music. They envision a domestic service that will feature nothing but Canadian artists. Plus it has a mandate of prioritizing fair payment for artists.
A lofty goal, no?
After an eight-week crowdfunding campaign, ICEBOX Music now wants to get the word out so they can populate its musical universe with Canadian material. This is from founder Rick Levine:
“We are looking to attract artists of all genres and their music to create a unique, nationwide, Canadian-only streaming platform where indie and emerging Canadian artists are revealed and celebrated. The goal is to monetize our music fairly! I’m not saying it’s going to be easy, I’m saying it’s going to be worth it!”
If you’re interested in learning more, drop Rick a line at [email protected]