Maybe Your Band Needs a Mission Statement–Like Black Sabbath

One of the things they teach you in business school is the value of a mission statement, which is a simple, straightforward declaration of the purpose of your business or enterprise.

Good mission statements are used to guide all the actions of a business.  It is a primary filter for decision making and as a way of keeping things on course when it comes to issues, strategies and tactics.

Mission statements can be used for any project, including being in a band.  Black Sabbath, for example, formulated a mission statement going into the recording sessions for their upcoming album, 13.

Michael Brandvold discusses the idea of bands formulating mission statements in this week’s podcast. (More info here.)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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