One of the things they teach you in business school is the value of a mission statement, which is a simple, straightforward declaration of the purpose of your business or enterprise.
Good mission statements are used to guide all the actions of a business. It is a primary filter for decision making and as a way of keeping things on course when it comes to issues, strategies and tactics.
Mission statements can be used for any project, including being in a band. Black Sabbath, for example, formulated a mission statement going into the recording sessions for their upcoming album, 13.
Michael Brandvold discusses the idea of bands formulating mission statements in this week’s podcast. (More info here.)