Metallica is reportedly looking at three locations to build a distillery that will make their own brand of whiskey.
Currently under consideration is Nashville (good bourbon country), Louisville, Kentucky (same) and San Francisco (closer to wine country than anything, but possible a source of casks–and it’s where Metallica lives).
Dave Pickerell, is a former master distiller with Maker’s Mark. On an edition of the Whiskeycast podcast, he said “I can just say that we’re going to make a killer whiskey product, and probably build a little distillery someplace as well…putting all the logistics together and crashing just as hard as we can.”
The new whiskey–whatever they choose to call it and wherever they will make it–will pair with Metallica’s beer, which made an appearance via Budweiser in 2015. Motorhead, the Pogues and the Rolling Stones also have their own whiskeys. Where Metallica’s product will differ is that they’ll actually own the means of production i.e. the distillery itself. That means they’ll have full control over all aspects of the product, including the bottle. If they don’t sell it in something that looks like a jar, they’re missing a brilliant marketing opportunity.
You can hear the whole Whiskeycast podcast here.