After having issues with their Sync system which soured their relationship with Ford, Microsoft is experimenting with a new infotainment system that essentially puts Windows in your dashboard. From The Verge:
Microsoft first unveiled its Windows in the car concept at last year’s Build developer conference. While the demo included the ability to project a Windows interface to mirror what’s shown on a phone screen into a touch- and car-friendly interface, there was little mention of how you’d interact with the system using just your voice.
Microsoft’s Windows in the car concept has now progressed to include Cortana. At Microsoft’s TechDays event in Taiwan today, Samuel Shen, chief operating officer at Microsoft Asia-Pacific Research, revealed that the company has created a concept that projects Cortana onto the windshield of a car. The Cortana integration lets drivers make restaurant reservations on their windshield, or see their favorite locations thanks to a virtual map. Taipei Times reports that Shen revealed “we have not launched similar products due to the high cost, but we hope to have further discussions with Taiwanese partners to jointly explore future possibilities.”