Pandora, the predictive streaming music service that predates all the current services, hasn’t been in Canada for years because the company didn’t want to pay the high fees demanded by the Powers-That-Be in this country. But are they having a change of heart? This appeared in Bloomberg.
Pandora Media Inc., hurt by competition and slowing domestic growth, is laying the groundwork for the international expansion of its online radio service by seeking rights to play songs outside the U.S., according to people with knowledge of the matter.
The company has approached rights holders about obtaining international access to music catalogs, with the U.K. an important early target, said the people, who asked not to be named because the talks are preliminary.
International expansion has been a long-term goal of Pandora. Crucial to gaining the rights is settling disputes with the industry at home, since big record companies like Sony Music Entertainment, Warner Music Group and Universal Music Group hold the key to those wider ambitions. Last month, Pandora shares suffered their worst one-day drop ever amid the cost of legal settlements and signs the Oakland, California-based company is losing ground to rivals like Spotify Ltd. and Apple Inc.