Millennials and Their I-Don’t-Need-a-Car Ways and What That Means for Radio

According to several studies I’ve seen, plenty of Millennials (Generation Y, those born 1980 and after) would rather have a smartphone than a car.  And if they’re not driving, that’s one less place where they can listen to the radio.

Audio4Cast takes a look at the situation.

It’s a sea change that has implications for all kinds of other business segments as well – including standard brick and mortar retail, and radio. AM/FM radio built its relationship with generations of listeners by virtue of its front-and-center placement in the car.Millenials lack-of-love affair with the car means they are less exposed to AM/FM radio as well.The importance of a smartphone in the lives of this generation of younger adults has impacted radio in other ways – millennials don’t wake up with an AM/FM alarm clock, and they discover music via social networks rather than by hearing their song on the radio.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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