How Do Millennials and Gen Xers (and Baby Boombers) Compare When It Comes to Media Usage?

Damn kids. Do they even know what they want? Absolutely. It’s just that they don’t have a lot of loyalty when it comes to certain media technologies–at least according to the second part of Nielsen’s Millennials on Millennials report. Their preferences in technology are as fragmented as the media landscape itself.  Here are some highlights.

  • When it comes to streaming music services, Millennials are 21% more likely to frequently choose (read: skip) songs than to just let the music play without making any changes (again, read: skipping songs).
  • Millennials access digital music more than Gen Xers and Baby Boomers. (Well, duh.)
  • Millennials are 18% more likely to use multiple music apps.  According to this study, nearly 60% use two or more apps for streaming compared to 39% with the older generations.
  • And for anyone who thinks that Millennials have abandoned traditional radio, WRONG. Radio listenership has remained quite steady with 93% of Millenials listening to the radio each week.

More details here. (Thanks to Brigitte for the link.) Additional analysis here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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