How Millennials Use Radio

As someone who is approaching his 35th anniversary in the radio business–jeezus, has it been that long?–I want to (a) to keep my job; and (b) see this industry survive and thrive going forward. And while radio is still strong and profitable, it is undergoing some seismic shifts related to technology and demographics.

One of the things that keeps me up at night are the younger demos, the people who have never known life without a smartphone or the Internet. How to they see radio? And how to they use it?

Mark Ramsey assembled a panel of Millennials at his recent Hivio conference.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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