How Millennials Use Radio
As someone who is approaching his 35th anniversary in the radio business–jeezus, has it been that long?–I want to (a) to keep my job; and (b) see this industry survive and thrive going forward. And while radio is still strong and profitable, it is undergoing some seismic shifts related to technology and demographics.
One of the things that keeps me up at night are the younger demos, the people who have never known life without a smartphone or the Internet. How to they see radio? And how to they use it?
Mark Ramsey assembled a panel of Millennials at his recent Hivio conference.
