Monetizing Baauer’s “Harlem Shake”

It’s not the new “Gangnam Style,” but there are some similarities, including the way it’s being parodied by people across the planet.  Billboard has some background.

[T]he craze began with a video posted by YouTube personality Filthy Frank on his DisastaMusic channel on Feb. 2, featuring a basic template that has been spoofed over 3,000 times. Start with 15 seconds of one or a handful of people dancing in place to the song, then watch the video erupt into groups of people breaking out into spontaneous bursts of dance, shakes and other spasms via quick edits for the remaining 15 seconds.

In the past week alone, “Late Night With Jimmy Fallon,” “The Today Show,” Ryan Seacrest and even indie-pop duo Matt & Kim have contributed just four of what have already been thousands of user uploads featuring the song.

Thanks to all these parodies and copycat videos, the song has begun to make some serious YouTube money.  And because no one is invoking copyright, the amount of money being made just keeps getting bigger and bigger.

You just can’t plan this stuff.  Read more at Billboard.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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