The Consumer Electronics Show is on now in Las Vegas and there’s no shortage of companies willing to show how smartphones and Internet content can be better and more tightly integrated with cars. Manufacturers know that this kind of technology move cars out of the showroom.
But you know who else loves this idea? Advertisers. From Audio4Cast:
“Digital radio in-car is a game changer: until now, morning drive time has been served by over- the-air radio, but as digital access becomes more readily available in auto, this will change,” said Eyal Goldwerger, CEO of TargetSpot. “We are thrilled to offer our advertisers the ability to reach digital audio consumers in their cars. With TargetSpot’s widening network of distribution partners, advertisers can reach their desired target audiences wherever they are listening and whatever their listening preferences may be.”