It’s long been rumoured that YouTube was readying an ad-free subscription service of some kind to take on Rdio, Spotify, Deezer, Tidal, et al as well as something that would, um, compliment their existing streaming properties, Google Play Music and Songza. That time has arrived.
The announcement came in the form of an email to YouTube Partners which details plans to allow people to view content without those pesky ads and pre-rolls for a monthly fee.
How much? Don’t know yet. But we do know what YouTube’s payouts will be:
YouTube will pay you 55% of the total net revenues recognized by YouTube from subscription fees that are attributable to the monthly views or watchtime of your Content as a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube). If your Content is included in and viewed by a user in multiple subscription offerings, YouTube will pay you based on the subscription offering with the highest amount of net revenues recognized by YouTube, as calculated by YouTube.
Interesting. Read more at TechCrunch.