Music

More Thoughts on AM/FM Radios Disappearing from Cars

AM and FM are being eliminated from the dash of two car companies within two years and will be eliminated from the dash of all cars within five years.

Whoa.  What?

This is by B. Eric Rhoads from Radio Ink’s Ink Tag bog.  

I stayed in my seat and listened politely, though I wanted to jump up and cross-examine the people onstage. Frankly, I couldn’t believe what I’d just heard, and it was so important that it needed to be clarified immediately. Could it really be true? I’d been predicting it for years, but when I heard those words, it was like seeing an old friend I loved being knifed in the gut. I felt victimized.

But I also felt vindicated. The moment I am referring to was during our Radio Ink Convergence conference, held earlier this week. For two days, digital experts talked about the surprising growth of online radio listening in the past 12 months. We heard statistics and facts about significant increases. We heard that the iPad is the new transistor radio and the smartphone is the new radio receiver. We heard that Google’s YouTube is about to launch a radio service like Pandora, and that Apple is doing the same. So what I heard should have been no surprise, and in a way it wasn’t. But it was a shock.
 
For a decade or more, I have been banging my fist on the table, telling radio that a moment will come that the industry must prepare for. Some listened, but most ignored it as some “out there” prediction from an overzealous futurist. Yet what I’m about to tell you is not a prediction, and it’s not a guess. It’s a fact. And it was a giant shock for the people who attended Convergence.
 
On the stage were three representatives of the automotive industry: one from Gartner Research, a highly respected tech research firm; one from the Silicon Valley offices of General Motors, where they design interactive experiences and new technology for their cars; and one who represents an industry association for the connected car. They were on a panel moderated by Buzz Knight of Greater Media, and they talked about the direction of in-car experiences, the digital dashboard, and what will be coming next to the dash of the car — apps, Internet radio and audio in the car, and other things we knew were on the way. Then, suddenly, this statement was heard:
 
“AM and FM are being eliminated from the dash of two car companies within two years and will be eliminated from the dash of all cars within five years.”
 
Gulp. Really? Did someone really just say that?

Keep reading.

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39348 posts and counting. See all posts by Alan Cross

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