Standalone MP3 players aren’t selling the way they used to since most of us now use our phones for listening to music. However, there are still special-case uses for MP3 players. Swimmers who want to use music when they train. Divers. People who work in wet environments. People who sweat a lot.
Sony wants to own that market. And to prove that their W Series Walkman is better than anything out there, it comes packaged in a bottle of water. They’re even selling it through vending machines at pools and gyms.
(Via The Verge)