MTV Classic is Now a Thing. The 90s are Back.

Yesterday, on the 35th anniversary of the debut of MTV, VH-1 Classic was rebranded and relaunched at MTV Classic. As far as this channel is concerned, the 90s are back.

The new-look channel started with an exact replay of the first hour MTV aired on August 1, 1981, and then segued into its new programming.

Not only will the channel offer up videos from the Lollapalooza Generation, but shows like Total Request Live, Beavis & Butthead, Daria, Unplugged, Storytellers and more. Like I said in another post, MTV wouldn’t do this without committing to tons of expensive research, which obviously returned data indicating that there’s a big hunger for 90s nostalgia by Gen X and Gen Y.

The 90s are apparently back. Might as well take it in. Read more at Variety and Jacobs Media.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “MTV Classic is Now a Thing. The 90s are Back.

  • August 3, 2016 at 8:39 am
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    I’d like to see Much Music do something like this. Is Much More Retro still a thing?

    Reply

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