Yesterday, on the 35th anniversary of the debut of MTV, VH-1 Classic was rebranded and relaunched at MTV Classic. As far as this channel is concerned, the 90s are back.
The new-look channel started with an exact replay of the first hour MTV aired on August 1, 1981, and then segued into its new programming.
Not only will the channel offer up videos from the Lollapalooza Generation, but shows like Total Request Live, Beavis & Butthead, Daria, Unplugged, Storytellers and more. Like I said in another post, MTV wouldn’t do this without committing to tons of expensive research, which obviously returned data indicating that there’s a big hunger for 90s nostalgia by Gen X and Gen Y.