Music Apps: High Use, Low Loyalty

Take a look at this chart from radio consultant Fred Jacobs’ blog.  It plots how the average person tends to use smart phone apps.  Notice where music apps lie vs. up-to-the-minute information-oriented apps. Interesting, no?  Radio?  Are you paying attention?

Click on the image to see what Fred has to say about all this.

http://jacobsmediablog.com/2012/11/01/sticky-apps/

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.