Music ID App Shazam Now Identifies Images

Shazam can now “see” stuff as well as “hear” it. From RAIN:

CEO Rich Riley said at the start of the year that Shazam would make pushes into more than audio, and to that end, the company has rolled out a new visual component for its mobile app. The software made its reputation for the ability to recognize and identify songs; now it can also scan for an image. Scannable material will have a Shazam camera logo or the more common QR code. The update is for apps on both Android and iOS devices.

And there’s more. I got this from MerchBar:

New technology gives fans immediate access to content, merchandise, tickets, special offers and more.

Crossing the offline to online chasm has never been more important for artists looking to connect with their fans. Whether it’s selling tickets and merchandise or building their audience through their social networks, artists face numerous challenges while connecting the real world to digital action, but not anymore.

Not any more.

Today, Merchbar teamed up with Shazam and two of today’s ground-breaking, multiplatinum selling recording artists, Meghan Trainor and Nick Jonas to introduce Visual Shazam, a new feature within the Shazam app which gives fans an entirely new way to connect with their favorite artists.

Visual Shazam, a new feature within the Shazam app, brings the same magical audio-recognition experience that’s grown Shazam to over 250 million users to physical objects. Visual Shazam instantly identifies items with a special watermark and takes fans to custom Merchbar pages showcasing merchandise, tickets, content or other unique items through their partnership with

Hmm. Interesting, no?


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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