Music is losing a generation of young men. This is bad.
I’m currently on a speaking tour of Western Canada and many of the questions I get from audiences has to do with the state of live music. They’re concerned about the usual stuff–high ticket prices and bots among them–but there’s also the issue of artists having issues drawing crowds.
Midia Research has noticed the problem, too. They’ve identified that live music is losing young men.

Why aren’t young men going to gigs as much as they used to? Is live music become dependent on young women. Read up here.
