Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “How Music Producers Make Mediocre Singers Sound Good

  • January 6, 2017 at 3:38 pm
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    Tech has leveled the playing field….for the Big 3! No need to spend $$ on A&R scouts or development of real talent anymore….plug in anybody with ‘the look’ you want to sell, and voila – instant hit. Sure all the tech is available to everyone, but only the bigs have the marketing machine behind them to vault stars into the spotlight.

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  • January 8, 2017 at 8:13 pm
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    Love how he says that because of auto-tune, “musicians” can make more music, faster. Because that’s what we need… more shit tunes with talentless hacks! Damn I miss the 70’s when bands HAD to play their instruments, albums were usually a year in the making, and it was about the MUSIC! This is shameful and shows just how much we are allowing instant gratification to overcome discipline, dedication and hard work. No respect for any of this.

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