What Does Music Taste Like? (Yes, That’s What I Asked)

We know what it means when someone says you have good taste in music. But let’s turn that around slightly in a semantic sort of way. What does music taste like?

At first blush, that seems like a stupid question. But if you let science boffins at it, they come up with some interesting answers. From Scientific American:

Experimental psychologist Charles Spence and researchers at the Crossmodal Research Laboratory at the University of Oxford may be able to provide some insight.

The lab explores how the five senses–touch, taste, smell, vision, and hearing–interact with each other. Amongst the findings, their research on auditory and gustatory stimuli has suggested there may beimplicit associations between taste and pitch. High pitched sounds are mainly associated with sweet and sour tasting foods while low pitched notes are more commonly paired with more bitter and umami tastes.

Further, their research found that taste may be altered depending on the accompanying soundtrack.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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