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Music Technology Event: Lifting the Curtain on the Music Industry

I’m excited to announce my next Music Technology Event (August 16, in Toronto).

This time we have joined forces with Ryerson University’s Music Den to “lift the curtain” on the music industry and shine light on the misconceptions surrounding the business of making and selling music.

As usual, attending the event is free. And even though we’re a total non-profit group, we will provide free pizza, snacks, and drinks—all free of charge (you can’t network on an empty stomach, right?). But we need you to RSVP.

I’ll see you there! Details below:

Our featured presentation will be given by Steven Ehrlick and Noah Schwartz from Ryerson’s Music Den.

Talk title: A Music Industry Primer for Tech

Steven and Noah will explore the relationship between product, market, and “fit” in the music industry. They will also address market misconceptions (what does tech need to know about artist communities, musicians, and music rights?) and product misconceptions (who is your customer? A discussion about musicians, amateurs, and professionals).

A short Q&A session will follow the presentation, so have your questions ready!

About Steven Ehrlick: Steven is an Assistant Professor in the RTA School of Media at Ryerson University in Toronto. Steven is also the Director of the Music Den, a music industry incubator, and has over 20 years’ experience practicing law within the music business. He was the V.P. of Legal & Business Affairs at BMG and EMI as well as The Enclave, a US based label in New York where he also served as the general manager, head of new media, and head of finance.

About Noah Schwartz: Noah is an artist, musician, and a digital media instructor at Ryerson RTA with a diverse set of experiences across the creative, commercial, and academic sectors. Noah has a Bachelor’s Degree in Professional Music from Berkley College of Music in Boston and a Master of Arts Degree in Media Production from Ryerson University.

Event Agenda: Tuesday, August 16.

6:00 Doors open/Networking
7:00 Presentation Starts, followed by Q&A
8:00 Open Floor/Networking
9:00 Doors Close

Location and Directions:

The event will be hosted in The Music Den, located on the second floor of the Rogers Communication Centre, 80 Gould Street, Toronto, ON.
Driving Directions: For those driving, the two closest parking lots are on Victoria St just south of Gould St as well as on the north side of Church and Carleton/College streets.

TTC: If taking the subway, get off at Dundas station and walk north to Gould Street (first street on your right north of Dundas) then east to Church Street. The Rogers Communication Centre is on the northeast side of Church and Gould. If taking the Dundas streetcar (or on any major street south), get off at Church and walk north to Gould. Vice versa for taking the streetcar from the north (e.g. College).

If you would like to attend the event, please RSVP at You can also email Nathalia Ribeiro at [email protected] if you have any questions about this event or if you’re interested in joining our line-up of presenters at our upcoming events. We’re looking for interesting material related to the intersection of music and technology, e.g. music production tools/techniques, licensing landscape, music startup adventure stories, new product demos (but not sales pitches!), just to name a few examples.

Follow us on Twitter at @MusicTechTO and like us on Facebook.

Event poster

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38321 posts and counting. See all posts by Alan Cross

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