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Mustafa’s “Ali” is the Canadian Music Video of the Year at the 2022 Prism Prize

While we’re well beyond the era of sitting around watching music videos on MuchMusic or MTV–they barely show videos these days, if at all–the art of making music videos is still very much alive. This brings us to the Prism Music Prize, the annual award honouring the best in Canadian music videos.

This year’s winner with the tenth annual Prism is “Ali” by Mustafa, who performed the song and also directed the video. Mustafa gets $20,000 cash.

The Audience Award, which comes with a $5,000, went to Khanvict and “Closer,” directed by Anjali Nayar.

There were a few other awards handed out, too. From the press release:

  • Pop, R&B, soul and jazz band, Chiiild, was presented with the Hi-Fidelity Award (supported by FACTOR, the Government of Canada and Canada’s Private Radio Broadcasters), established to recognize recording artists who utilize music videos in innovative ways;
     
  • Toronto-based director Iris Kim was awarded the Lipsett Award, established to celebrate a unique approach to music video art;
     
  • Director and Digital Artist, Sammy Rawal, was granted the Special Achievement Award (supported by The Slaight Family Foundation) established to recognize an exceptional contribution to music video art on the world stage;
     
  • Multi-talented singer/songwriter and winner of the Grand Prize, Mustafa, was given the Willie Dunn Award (supported by Telefilm Canada), presented to a Canadian trailblazer who has demonstrated excellence within the music, music video and/or film production communities. As the recipient of this award, Mustafa received a $2,500 honorarium and was asked to select an emerging Canadian creative to spotlight during the Prism Prize live screening and awards presentation and to be the beneficiary of $2,500; he selected Toronto-based rapper, Puffy L’z

You can watch all the videos from this year’s finalists here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38529 posts and counting. See all posts by Alan Cross

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