Neil Young’s Kickstarter Campaign for Pono Has Started

I quote:

Long-Awaited Product Features Full Ecosystem, Major Label Agreements, and Access to Studio Masters To Deliver Transformative Listening ExperienceMarch 11, 2014 – (Santa Monica, CA.) – PonoMusic, a revolutionary movement conceived and founded by Neil Young with a mission to restore the soul of music, announced today that it is officially moving out of the R&D phase and is “open for business” with the launch of its Kickstarter campaign for the PonoPlayer.The Kickstarter campaign features testimonials from some of the most notable musicians, including Sting, Bruce Springsteen, Elton John and Norah Jones, discussing their experience with the PonoPlayer.

As someone who is all for the best high-fidelity experience, I applaud Neil for kicking against the MP3s-are-good-enough attitude.  But I have to ask myself: do I really need to carry around another device when I take my music on the road?  Will I notice the difference while walking the dog or jogging?

Probably not.  It pains me to say it, but for my mobile music needs, MP3s are, well, good enough.

We’ll see how this shakes out.  If you’d like to watch Neil’s SXSW presentation, it will be available here.  You also might be interested in the Billboard article on the subject.  The demonstration got…awkward.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Neil Young’s Kickstarter Campaign for Pono Has Started

  • March 12, 2014 at 1:12 am

    There’s no denying he’s a legend, but Neil Young is a bit diluted if he thinks people other than industry people and rich old fart musicians are going to buy this thing.


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