Neil Young’s Pono System Strikes a Deal with Ford
Last week, I was asked for any predictions I may have regarding music and tech for 2015. My reply? That next year could be when we once again get serious about high-fidelity music. The industry term is “High-Res Audio,” and everyone from Sony to Deezer is getting into the game.
One of the first guys to push proper digital audio was Neil Young through his Pono system. The company just got a big boost with the announcement that they’ve struck a deal with Ford–who recently broke up with Microsoft over their under-performing SYNC system–to install Pono in the 2016 Lincoln Continental.
And there’s more, too. Pono systems will also be available in future generations of Teslas. Both deals are being executed with the help of Harman, a company that’s been involved with high-end audio for generations.
As a music guy and a car guy, this does my heart much good. The quality of a car’s audio system can be a dealbreaker for me. Will other manufacturers play along? Let’s hope so.
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