This appeared at Hypebot and was written by Toronto’s Lonely Vagabond.
In the digital age, in the age of social media, in an age where the music business model has virtually disappeared, the silos between eras and genres no longer exist. Commercial and non-commercial is the new paradigm. In a brief moment of inspiration I coined a new term, No Pop.
“No Pop (noun) – short for Not Popular. Meaning anti-commercial, non-chart-friendly, also inferring there is no expiration date on music nor is it limited by geographic or regional boundaries”
Faust is No Pop as is The Association. Super Furry Animals is No Pop as is the Nuggets series. Triumph is No Pop as is a local band from Portland or New York. Basically it’s rooted in the attitude that people should search for the music that moves them, away from the corporate machine and towards artists who haven’t lost their capacity to be creative, experimental or boundary-pushing.