New (American) Study on the Future of Radio

All Access reports on consultant Alan Burns’ poll of 40,000 American consumers about radio.  The Top 10 findings include:

1. With consumers, Radio wins by large margins images such as the medium that energizes them; relaxes them; puts them in a better mood; helps them have a good time; feels like a friend; and has honest and believable ads.

2. Television wins images for “annoying ads” and “ads you can skip.”

3. Internet services win images for being informative and connecting consumers to other people. Internet and Radio tied for “ads targeted to people like you.”

4. Newspapers did not win a single consumer image.

5. Radio is less strongly bonded to listeners under 35. Younger listeners want music control and fewer commercials. 

Read the next five points here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “New (American) Study on the Future of Radio

  • September 28, 2012 at 12:59 am

    "6. There is demand for a cell phone radio chip. 38% of all consumers, and 43% of under-35s, would be more likely to buy a specific phone if it had a radio tuner in it."

    Yes, please turn on the chip!


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