The New Frontier for Music Discovery Is…Strip Clubs?

I’m told that changes are afoot in the world in the world of strip club music. Yes, Brandi and Destiny will still hit the pole to “Pour Some Sugar On Me” and “Shook Me All Night Long” (among other favourites), but if you go to the right clubs, you may end up hearing songs that will one day be hits.

According to the New York Post, music industry executives are using strip clubs to test out new songs–especially hip hop tracks–for crowd reactions.

With large groups of 25-35 year-old customers–men and women, an indication of how mainstream strip clubs have become–these establishments are increasingly using as test beds for new tracks. If a particular song does well with the dancers and then the crowd, then the song can spread to other peeler bars. And once that happens, it can slowly seep into the mainstream.

Need an example?  “Shot Caller” by French Montana. It got its start in Bronx strip clubs.

Here’s an even better one.  This track is even used as NFL endzone celebrations–and it started its life in a Bronx strip club called Sin City.

Success breeds success, right? Who thought that the strip club DJ would become a major influencer in the music industry?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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