New Prime Time Talent Show to Focus on DJs and EDM?
Apparently. With Idol and The X Factor tanking in the ratings (and does anyone watch The Voice?), the networks are looking for some fresh ideas. Dick Clark Productions has been approached to develop something based around DJs. From the New York Post:
Dick Clark Productions, the producer of the Golden Globes, is looking to cash in on rising ratings and advertiser demand for TiVo-proof TV events with a first-of-its-kind awards show to celebrate vinyl-spinning DJs, The Post has learned.
DJs including DeadMau5, David Guetta and Swedish House Mafia have made electronic dance music, or EDM, one of the fastest-growing music genres around. Billboard began tracking sales as a separate category at the start of the year.
Uh-oh. Is this a bad turning point for EDM? Isn’t this just one step removed from Beatmixing with the Stars?
Something doesn’t feel right–kinda like when models started showing up on catwalks in designer grunge wear. Read more here.